A lunch bag redefined…
Celebrity Chef Mario Batali and Cosmoda Corporation
Redefine Brown-Bagging with their Fall 2009 Collection of Reusable Lunch Bags
Join the Fight Against Poverty and Hunger – A Portion of the Proceeds to Benefit
The Lunchbox Auction
September 2009 – The better brown bag! Lunch has never looked so good and been so good for you and the environment, thanks to Mario Batali and Cosmoda Corporation. The Mario Batali Fall 2009 collection of Insulated Lunch Bags and Totes encourages adults to save money, eat healthy and be green by packing their lunch for work or school. Starting Sept. 7, 2009, Mario Batali Lunch Bags are available at select gift stores and houseware retailers across North America. Suggested retail prices range from $20 to $55.
To view the entire Mario Batali Fall 2009 Lunch collection visit www.cosmoda.com/mario.
“Lunch bags are no longer just kids stuff! With the support of Mario Batali, Cosmoda has redefined the way adults bring lunch, creating lunch bags that are stylish and sophisticated, lunch bags that are environmentally conscious and encourage healthy eating and sociable lunches with friends”, states Andrew Menceles, president of Cosmoda Corporation.
Inspired by Mario’s love of food, wine and the inherent joys of life, each lunch bag is designed to offer on-the-go adults a stylish, functional and affordable solution to lunch away from home. The Fall 2009 line features satchels, messengers and market totes in a variety of prints and materials, including persimmon polka dot, pesto geometric and the signature Mario Batali collage. All bags have an easy-to-wipe lining guaranteed to keep food and drinks at their appropriate temperatures as well as a variety of pockets and compartments to ensure all around convenience.
Did you know that packing your lunch can save you up to $2000 a year?! Avoid pricey take-out and greasy fast food – each lunch bag comes with a classic Mario Batali recipe for you to try at home! Not only are you saving money, you are also helping the environment by keeping trash and packaging out of landfills. The fully insulated, reusable Mario Batali Lunch Bags reduce the waste associated with buying your lunch or packing it in a throw-away or make-shift lunch bag.
In addition to his passion for environmental causes and, of course, outstanding food, Chef Batali firmly believes that all children should be well fed and well read. He therefore saw an opportunity to incorporate The Lunchbox Auction (www.thelunchboxauction.org), a non-profit organization devoted to feeding our children and giving them every opportunity to learn and live out their dreams. The Lunchbox Auction splits its proceeds between The Food Bank For New York City and The Lunchbox Fund. As a result of Chef Batali’s efforts, a portion of the proceeds from each lunch bag purchased will benefit the The Lunchbox Auction. Cosmoda and Mario Batali, lunch bags and The Lunchbox Auction…truly an ideal pairing.
About The Food Bank For New York City (www.foodbanknyc.com):
The Food Bank For New York City is the only food bank serving New York City and, as a member of America’s Second Harvest, helps feed 1 in 5 children in New York City who rely on emergency food in this city of riches.
About The Lunchbox Fund (www.thelunchboxfund.org):
The Lunchbox Fund is a non-profit organization that provides lunch to pre and high school children in South Africa. Many of these children are AIDS orphans running child-headed households, and often, it is their only meal of the day. You cannot teach a hungry child.
About Mario Batali (www.mariobatali.com):
Mario Batali, who lives and eats in NYC with his wife Susi Cahn, of Coach Dairy Farms, and 2 children, is arguably one of the most recognized and respected chefs working in America today, with 10 restaurants in New York City, 3 in Las Vegas and 2 in Los Angeles.
Mario is the author of seven cookbooks including his latest New York Times Best Selling book Spain…A Culinary Road Trip (Ecco 2008). Hundreds of gorgeous and candid photos, anecdotes, and more than seventy recipes from Mario appear in this scrapbook of the dream vacation through Spain. For more information on Mario and his many projects visit www.mariobatali.com.
About Cosmoda Corporation (www.cosmoda.com):
Since 1975, Toronto and Hong Kong based Cosmoda Corporation has specialized in the design, manufacturing, marketing and distribution of trend-driven lifestyle accessories. Cosmoda's fashionable and uniquely designed products are distributed in the USA via its facility in Buffalo, New York and to other parts of the world via its offices in Hong Kong.